Edinburgh, UK · Freelance designer · 12 years
Brand, campaign and content design for teams who need to move fast.
I’m a freelance designer with 12 years across brand, campaigns and content for Dyson, Lazer and early-stage teams. You work directly with me, from first brief to final files.
Worked with
+29%
ticket sales for Fort William Mountain Festival, through storytelling-led social
~100%
year-on-year rise in client enquiries after the LOAM brand and website launched
€250K
content budget managed to build Lazer’s first 3D asset system
Campaign · Content · Lazer
Lazer Cage KinetiCore: a flagship helmet launch, owned end to end.
Strategy, budget, shoot production and final delivery across video, photography and 3D.
Campaign · Dyson
Dyson V8 Milan metro takeover
Prepared 16 billboards and 5 floor vinyls for production as the sole in-house creative for Southern Europe.
Content · Social
Fort William Mountain Festival
+29% ticket sales and +95% Facebook reach from speaker stories turned into carousel posts.
Brand · Digital
LOAM
Took a new agency from zero brand to a systemised identity, website and content engine.
What I do
Design, content and digital products for brands.
01
Graphic design
Identities, campaigns, packaging and print that hold together at every touchpoint.
02
Content
3D product renders, photo, video and AI-assisted imagery, art-directed to brand standard.
03
Digital products
Websites and tools, from user research to design and build.
How I work
You sign off at every stage.
01
Brief
Goals, audience, constraints.
02
Direction
Agree the look before production.
03
Develop
V1, V2 and Final rounds of every stage.
04
Deliver
Final files and a clean handover.
Dyson
“Alexi brings fresh thinking and fast, thoughtful design solutions. A real asset to the team — talented, driven, and a pleasure to work with.”
Sarah Westbrook-Stewart, Creative Head, Dyson
Tools
About
I get the system right early.
I’m Alexi Hall, a freelance brand and content designer in Edinburgh. Over 12 years I’ve worked in-house at Dyson and Lazer and with early-stage teams building from scratch. I set the visual language, components and flows early, so teams ship with confidence.
Have a brief in mind?
Tell me what you need and when you need it. I reply with how I would approach it.
Alexi Hall
Freelance brand, campaign and content designer. Based in Edinburgh, working with brands everywhere.
© Alexi Hall